Behind Every Good Decision
How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
Summary:
The book provides a guide to using business analytics for making better decisions, offering a systematic approach to data analysis that can be applied by anyone, regardless of their statistical background. It includes practical frameworks, real-world case studies, and actionable insights for transforming raw data into meaningful insights that can drive business strategies and profitability.
Key points:
1. BADIR Framework: A five-step method for data-driven decisions: define the Business Question, create an Analysis Plan, collect Data, derive Insights, and make Recommendations.
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