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Non-Obvious 2019

How To Predict Trends and Win The Future
Summary:

The book presents a curated collection of emerging trends that have the potential to transform businesses and consumer behavior, along with a methodology for identifying and leveraging these trends for strategic advantage. It also includes insights and actionable ideas for how to stay ahead of the curve in a rapidly changing marketplace.

Key points:

1. Curiosity in Trend Spotting:

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