From Great to Gone
Why FMCG Companies are Losing the Race for Customers
Summary:
The book examines the challenges faced by fast-moving consumer goods (FMCG) companies in adapting to rapidly changing markets and consumer behaviors. It offers insights into why traditional marketing strategies are failing and provides guidance on how companies can innovate and stay relevant to maintain customer loyalty and growth.
Key points:
1. Flexibility: FMCG companies need to quickly adapt to market changes, as old strategies are less effective due to new consumer habits, tech advances, and global competition.
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