Amazon Decoded

A Marketing Guide to the Kindle Store

David Gaughran

The book provides authors with strategies and insights on how to effectively market their books within the Amazon Kindle ecosystem, focusing on understanding Amazon's algorithms, optimizing book listings for better visibility, and leveraging promotional tools to increase sales. It offers practical advice on building an author brand, engaging with readers, and navigating the complexities of the Kindle Store to maximize an author's success.

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Strangers To Superfans

A Marketing Guide to The Reader Journey

David Gaughran

The book provides a detailed framework for authors to understand and engage their readership, from discovery to becoming dedicated fans. It offers strategies for optimizing each stage of the reader's journey, including tips on crafting compelling metadata, improving discoverability, and building a loyal fan base through effective marketing and communication.

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BookBub Ads Expert

A Marketing Guide to Author Discovery

David Gaughran

The book provides authors with strategies and step-by-step instructions on how to effectively use BookBub Ads to promote their books and reach new readers. It covers topics such as designing compelling ads, targeting the right audience, and managing advertising budgets for maximum return on investment.

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