Summary:
The book provides authors with strategies and insights on how to effectively market their books within the Amazon Kindle ecosystem, focusing on understanding Amazon's algorithms, optimizing book listings for better visibility, and leveraging promotional tools to increase sales. It offers practical advice on building an author brand, engaging with readers, and navigating the complexities of the Kindle Store to maximize an author's success.
Key points:
1. Amazon's Algorithms: Gaughran highlights the need to understand Amazon's algorithms for effective marketing. This includes knowing how keywords, categories, and reviews impact book rankings.
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