Summary:
The book provides a detailed framework for authors to understand and engage their readership, from discovery to becoming dedicated fans. It offers strategies for optimizing each stage of the reader's journey, including tips on crafting compelling metadata, improving discoverability, and building a loyal fan base through effective marketing and communication.
Key points:
1. Reader Journey: The book highlights the importance of understanding a reader's path from unawareness to fandom for effective book marketing.
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