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BE 2.0

Turning Your Business into an Enduring Great Company
Summary:

The book provides guidance on transforming small companies into visionary enterprises, emphasizing leadership strategies, company culture, and long-term performance. It updates and expands on the original work with new insights, case studies, and practical tools for entrepreneurs and leaders seeking to build lasting organizations.

Key points:

1. Level 5 Leadership: Leaders should be humble yet determined, prioritizing the company's success over their own and taking responsibility for failures.

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