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The Crowd

A Study of the Popular Mind
Summary:

The book analyzes the psychology of crowds, exploring how individual behavior is influenced and often overridden by group dynamics, leading to emotional and irrational decision-making. It delves into the characteristics of crowds, the mechanisms of their opinions and beliefs, and the leaders who can manipulate them.

Key points:

1. Crowd Power: Le Bon says crowds have a collective mind that can be easily swayed, influencing mass movements and social trends.

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