Summary:
The book presents a strategy for creating strong, distinctive brands by advocating for differentiation in a crowded marketplace. It outlines a step-by-step approach for businesses to stand out by 'zagging' when others 'zig,' focusing on radical uniqueness and clear positioning.
Key points:
1. Differentiation: The book highlights the need for brands to be unique in a crowded market, a concept called 'zagging'.
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