Outsmart the MBA Clones
The Alternative Guide to Competitive Strategy, Marketing, and Branding
by:
Dan Herman
Summary:
The book provides unconventional strategies for competitive strategy, marketing, and branding, challenging traditional MBA teachings. It offers insights into differentiating businesses in crowded markets and creating unique value propositions to outsmart competitors.
Key points:
1. UCE: Herman stresses the need for businesses to create a Unique Competitive Edge, which includes product features, customer service, and overall experience, to maintain a lasting advantage over competitors.
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