Personality Not Included
Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
by:
Rohit Bhargava
Summary:
The book explores the importance of authenticity in branding and provides insights on how companies can infuse personality into their brands to stand out and connect with consumers. It offers strategies and case studies on how successful brands have cultivated a genuine and relatable image, and how others can follow suit to regain or maintain their market relevance.
Key points:
1. Company Personality: Emphasizes the need for businesses to have a unique and relatable personality to stand out and connect with customers.
Books similar to "Personality Not Included":

Be Your Own Brand
David McNally|Karl D Speak

Becoming a Category of One
Joe Calloway

The Brand Called You
Peter Montoya|Tim Vandehey

Soul Trader
Rasheed Ogunlaru

The Edge
Allen P. Adamson

Truth Be Told
John O'Brien|David Gallagher

Ditch the Act
Leonard Kim|Ryan Foland

The Freaks Shall Inherit the Earth
Chris Brogan

Raise Your Voice
Brian Sooy

StoryBranding
Jim Signorelli