Personality Not Included
Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
by:
Rohit Bhargava
Summary:
The book explores the importance of authenticity in branding and provides insights on how companies can infuse personality into their brands to stand out and connect with consumers. It offers strategies and case studies on how successful brands have cultivated a genuine and relatable image, and how others can follow suit to regain or maintain their market relevance.
Key points:
1. Company Personality: Emphasizes the need for businesses to have a unique and relatable personality to stand out and connect with customers.
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