Event Planning
The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
by:
Judy Allen
Summary:
The book serves as a comprehensive manual for organizing various types of events, providing readers with step-by-step instructions on planning, budgeting, marketing, and execution. It covers everything from selecting venues to managing logistics, with tips on creating memorable experiences and handling unforeseen challenges.
Key points:
1. Strategic Planning: Judy Allen highlights the need for clear goals and alignment with organizational objectives in event planning, serving as a guide for all decisions.
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