The Business of Event Planning
Behind-the-Scenes Secrets of Successful Special Events
by:
Judy Allen
Summary:
The book provides insights into the logistical and business aspects of planning successful events, covering topics such as budgeting, marketing, and client relations. It offers practical advice, checklists, and real-world examples to guide event planners in creating memorable and profitable events.
Key points:
1. Strategic Planning: Judy Allen stresses the need for clear goals, audience insight, and aligning events with organizational objectives to ensure every detail supports the desired outcomes.
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