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How to Win Campaigns

Communications for Change
Summary:

The book provides a practical framework for planning and executing effective communication strategies in advocacy and social change campaigns. It covers tactics for message crafting, audience targeting, media engagement, and the use of research and feedback to adapt and improve campaign efforts.

Key points:

1. Strategic Planning: Chris Rose highlights the need for clear goals, audience understanding, and a plan to enact change, considering resources, barriers, and action steps.

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