Summary:
The book delves into the history and corporate culture of United Parcel Service (UPS), exploring how a small messenger company evolved into a global logistics giant. It provides insights into the company's business strategies, leadership philosophies, and the challenges it faced as it grew into a household name.
Key points:
1. Entrepreneurship and Innovation: "Big Brown" shows how UPS's growth from a small service to a logistics leader was driven by an entrepreneurial approach and innovations like the first package conveyor belt.
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