Language Intelligence
Lessons on persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga
by:
Joseph J Romm
Summary:
The book explores the art of persuasive communication by analyzing the techniques used by historical and contemporary figures known for their eloquent and effective use of language. It delves into rhetorical strategies such as metaphor, repetition, and storytelling, demonstrating how these methods can be applied to improve one's own communication skills.
Key points:
1. Metaphors Matter: Metaphors make ideas vivid and relatable, helping to communicate complex messages effectively, as seen in the works of Jesus and Shakespeare.
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