Summary:
The book explores the art of persuasive communication in leadership, offering insights into how leaders can use language effectively to inspire and influence others. It delves into rhetorical techniques, storytelling, and linguistic strategies that can help leaders connect with their audiences and achieve their objectives.
Key points:
1. Language in Leadership: Lancaster stresses the significance of a leader's communication style, introducing "linguistic leadership" as a method to influence and inspire through language.
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