Thank You for Arguing, Fourth Edition
What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
by:
Jay Heinrichs
Summary:
The book serves as a guide to the art of persuasion, drawing on principles from classical rhetoric and modern examples to teach readers how to argue effectively and persuasively in various situations. It covers techniques for controlling the argument, using the right tools of persuasion, and achieving desired outcomes in discussions, negotiations, and public speaking.
Key points:
1. Rhetoric: The book highlights the power of persuasion for effective communication, using examples from Aristotle to Homer Simpson.
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