Summary:
The book delves into the history and evolution of bourbon, exploring its origins, the myths surrounding its creation, and the commercial and cultural forces that have shaped its production and perception. It also examines the industry's current state, discussing the craft distilling movement and the implications of modern marketing and regulations on the future of American whiskey.
Key points:
1. Bourbon's History: The book explores bourbon's evolution from an 18th-century homemade brew to a globally recognized product, highlighting its impact on American history.
