Bitter Brew
The Rise and Fall of Anheuser-Busch and America's Kings of Beer
Summary:
The book chronicles the history of the Anheuser-Busch company, detailing its ascent to become a dominant force in the American beer industry and the internal family drama that led to its eventual sale to InBev. It provides an in-depth look at the business strategies, personal lives, and generational conflicts of the Busch family over the course of more than a century.
Key points:
1. Family Rule: The book outlines the Anheuser-Busch family's century-long control over the company, starting with Eberhard Anheuser and Adolphus Busch.
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