The Real Thing
Truth and Power at the Coca-Cola Company
Summary:
The book delves into the history and corporate culture of the Coca-Cola Company, revealing the strategies, marketing campaigns, and power struggles that have shaped its global dominance. It also examines the company's impact on culture and society, as well as the challenges it has faced, including controversies over health and its secret formula.
Key points:
1. Corporate Power: The book examines Coca-Cola's vast influence in business, culture, and politics, detailing its dominance through marketing, innovation, and sometimes aggressive tactics.
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