Design to Grow
How Coca-Cola Learned to Combine Scale and Agility
Summary:
The book explores how Coca-Cola has managed to achieve global scale while maintaining the flexibility to adapt to local markets, using a combination of established brand presence and innovative practices. It provides insights and practical advice on how businesses can balance growth and responsiveness by leveraging design thinking and a scalable approach to innovation.
Key points:
1. Scalable Efficiency: Coca-Cola excels at producing and distributing its products widely without sacrificing quality. This involves making operations more efficient, optimizing supply chains, and using technology to keep costs low as the company grows.
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