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The Soft Edge

Where Great Companies Find Lasting Success

The book explores the idea that successful companies balance the pursuit of hard, measurable goals with softer, more intangible qualities like trust, smarts, teamwork, taste, and story. It argues that these five soft edges are essential for long-term performance and provides examples and strategies for cultivating these attributes within an organization.

Key points:

1. Trust: Essential for success, trust binds a company together, fostering internal and external collaboration, risk-taking, and idea-sharing.

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