You Can’t Teach a Kid to Ride a Bike at a Seminar

Sandler Training’s 7-Step System for Successful Selling

by: David H. Sandler

in: Marketing & Sales

Summary:

The book presents a distinctive, nontraditional sales system that emphasizes the psychology of selling, the power of reinforcement, and the importance of taking charge of every sales interaction. It outlines a seven-step process for sales success, focusing on techniques for effective communication, salesperson confidence, and avoiding common pitfalls that hinder closing deals.

Key points:

1. Sandler Selling System: A unique sales approach focusing on the salesperson's attitude and techniques. It encourages asking questions and creating an equal, consultative relationship with the buyer.

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