Summary:
The book provides an insider's perspective on the rise of Irish MMA fighter Conor McGregor, as told by his coach and mentor, John Kavanagh. It details Kavanagh's own journey in martial arts, the development of his coaching philosophy, and the behind-the-scenes stories of McGregor's ascent to fame in the world of mixed martial arts.
Key points:
1. Self-Belief: Kavanagh highlights the importance of self-belief in achieving success, as demonstrated by Conor McGregor's unwavering faith in his abilities.
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