1000 True Fans
Use Kevin Kelly's Simple Idea to Earn A Living Doing What You Love
by:
Jon Longhurst
in:
Small Business
Summary:
The book explores the concept that creators can achieve financial success by cultivating a base of 1000 dedicated fans who will support them monetarily, rather than chasing mass appeal. It provides strategies and insights on how to build and maintain this loyal fanbase through various platforms and direct engagement, enabling artists and entrepreneurs to sustainably monetize their passions.
Key points:
1. 1000 True Fans Theory: Kevin Kelly's idea that creatives only need 1000 dedicated fans to make a living, not millions.
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