Summary:
The book chronicles the journey of the Tough Mudder obstacle course series from its inception to becoming a global phenomenon, highlighting the challenges and triumphs faced by its founder. It delves into the community and culture that formed around the event, emphasizing the importance of teamwork and mental grit in overcoming obstacles both on the course and in business.
Key points:
1. Community Building: "It Takes a Tribe" highlights the importance of a supportive community. Tough Mudder's success is tied to the camaraderie and shared values among participants, forming a "tribe."
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