Where Did You Get This Number?
A Pollster's Guide to Making Sense of the World
by:
Anthony Salvanto
in:
Sociology
Summary:
The book provides an insider's look at the world of polling, explaining how polls are conducted, what the numbers mean, and the science behind survey methods. It also delves into the interpretation of public opinion and the role of polls in politics and media, offering readers a deeper understanding of the statistics that shape perceptions of society and elections.
Key points:
1. Margin of Error: Salvanto stresses the importance of the margin of error in polls, which shows potential inaccuracies by sampling a subset of the population. A smaller margin means more confidence in the results.
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