Questionnaire Design
How to Plan, Structure and Write Survey Material for Effective Market Research
Summary:
The book provides a comprehensive guide on creating effective questionnaires for market research, covering the planning process, question structuring, and writing techniques. It includes practical advice on ensuring the survey material is engaging and yields reliable, actionable data.
Key points:
1. Questionnaire Goals: Define clear, SMART goals to guide the design of the questionnaire.
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