Influencer
Building Your Personal Brand in the Age of Social Media
Summary:
The book provides a comprehensive guide for individuals aiming to establish and grow their personal brand on social media platforms, offering practical advice on content creation, monetization, and collaboration with brands. It also delves into the intricacies of building an engaged following, navigating influencer marketing, and understanding the digital landscape's evolving trends and algorithms.
Key points:
1. Personal Branding: Hennessy highlights the need for a strong, consistent personal brand that aligns with your values and goals.
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