Summary:
The book challenges the mainstream celebration of creativity as inherently positive, arguing that it has been co-opted by neoliberal capitalism to drive profit and reinforce the status quo. It critiques how creativity is often commodified and controlled, advocating for a reimagining of creativity that genuinely supports social and political change.
Key points:
1. Neoliberal Creativity Critique: Mould argues that the praised creativity in neoliberalism actually upholds power imbalances and doesn't lead to real innovation.
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