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Innovation for the Fatigued

How to Build a Culture of Deep Creativity
by: Alf Rehn
Summary:

The book provides insights into overcoming innovation fatigue by challenging conventional wisdom and embracing a culture of deep creativity. It offers practical advice on fostering an environment that encourages novel ideas and sustains innovation within organizations.

Key points:

1. Valuing Creativity: Rehn stresses the need to take creativity seriously, recognizing the hard work and risks involved, rather than seeing it as just fun or simple brainstorming.

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