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Escaping the Build Trap

How Effective Product Management Creates Real Value
Summary:

The book explores the concept of the "build trap," where organizations become fixated on shipping features rather than creating value, and it provides strategies for companies to shift towards outcome-driven product management. It offers insights into how to align teams around customer needs, prioritize effectively, and establish processes that ensure products deliver real value to both users and the business.

Key points:

1. The Build Trap: The book discusses the "build trap" where companies focus on building features without considering their value or business impact, often due to lack of strategic direction.

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