Communicate in a Crisis
Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
by:
Kate Hartley
Summary:
The book provides insights into managing communication during crises, emphasizing the importance of understanding and engaging with consumer behavior to maintain and build brand trust. It offers strategies and practical advice for influencing public perception and effectively navigating the complexities of crisis communication in the digital age.
Key points:
1. Crisis Nature: Understand that any organization can face a crisis. Know the types, impacts, and how they unfold to respond effectively.
Books similar to "Communicate in a Crisis":
Everyday Communication Strategies
Amanda Coleman
Crisis Ahead
Edward Segal
Crisis Communication
Audra Diers-Lawson
Why Some Companies Emerge Stronger and Better from a Crisis
Ian I. Mitroff
The Fixer
Michael S. Sitrick
Brand Turnaround
Karen Post
Leadership U
Gary Burnison
Seven Lessons for Leading in Crisis
Bill George
The Prepared Leader
Erika H. James|Lynn Perry Wooten
Leadership in the Eye of the Storm
Bill Tibbo