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Communicate in a Crisis

Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Summary:

The book provides insights into managing communication during crises, emphasizing the importance of understanding and engaging with consumer behavior to maintain and build brand trust. It offers strategies and practical advice for influencing public perception and effectively navigating the complexities of crisis communication in the digital age.

Key points:

1. Crisis Nature: Understand that any organization can face a crisis. Know the types, impacts, and how they unfold to respond effectively.

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