The Fixer
Secrets for Saving Your Reputation in the Age of Viral Media
Summary:
The book provides strategies and advice on managing and repairing personal and corporate reputations in the face of challenges posed by today's fast-paced and unforgiving media landscape. It offers insights into understanding media dynamics and practical tips for responding effectively to crises and negative publicity.
Key points:
1. Media Understanding: Know how news spreads in the digital world. Be aware of media dynamics and how quickly stories can escalate.
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