Winning PR in the Wired World
Powerful Communications Strategies for the Noisy Digital Space
by:
Don Middleberg
Summary:
The book provides strategies for public relations professionals to navigate and succeed in the rapidly evolving digital landscape, emphasizing the importance of adapting traditional PR tactics to new media channels. It covers topics such as online reputation management, leveraging social media, and engaging with digital influencers to effectively communicate and build relationships with target audiences.
Key points:
1. Grasping the Digital Realm: PR pros must understand the shift to online media and adapt their strategies for the digital world, including social media and constant news.
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