PR Technology, Data and Insights
Igniting a Positive Return on Your Communications Investment
by:
Mark Weiner
Summary:
The book provides a comprehensive guide on leveraging technology, data analytics, and insights to enhance public relations efforts and measure their effectiveness. It offers strategies for using data-driven approaches to demonstrate the value of communications and optimize the return on investment for PR activities.
Key points:
1. Data-Driven PR: PR professionals need to use data analytics for smarter decisions and to prove their campaigns' worth by understanding audience behaviors and media trends.
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