Brand Turnaround
How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
by:
Karen Post
Summary:
The book examines case studies of various well-known brands that faced significant challenges or crises and successfully managed to recover and thrive. It identifies seven key strategies, referred to as "game changers," that these companies used to orchestrate their turnarounds, offering insights and practical advice for brand managers and business leaders.
Key points:
1. Admit and Own Up: Successful brands face crises head-on, admitting faults and taking responsibility to regain trust.
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