Follow Up and Close the Sale

Make Easy Follow-Up Your Winning Habit

by: Jeff Shore

in: Marketing & Sales

Summary:

The book provides strategies and techniques for sales professionals to improve their follow-up practices, aiming to convert prospects into customers effectively. It emphasizes the importance of persistence, personalization, and timing in the follow-up process to build relationships and close sales.

Key points:

1. Persistence in Sales: Jeff Shore highlights the need for consistent follow-up in sales, noting that many salespeople quit too soon and lose sales opportunities. Persistence demonstrates commitment and reliability to customers.

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