Summary:
The book provides practical advice and techniques for effective selling, emphasizing the importance of understanding customer needs, building relationships, and closing deals. It covers various aspects of the sales process, from preparation and presentation to negotiation and follow-up, aiming to boost confidence and success in sales.
Key points:
1. Positive Attitude and Self-Belief: Richard Denny highlights the need for salespeople to have confidence and a positive outlook to succeed and handle sales challenges.
Books similar to "Selling to Win":
How to Master the Art of Selling
Tom Hopkins
How To Be A GREAT Salesperson...By Monday Morning!
David R Cook
Selling 101
Zig Ziglar
The Art of Closing the Sale
Brian Tracy
The Psychology of Sales Success
Gerhard Gschwandtner
Ziglar on Selling
Zig Ziglar
How To Sell When Nobody's Buying
Dave Lakhani
Sales Secrets
Brandon Bornancin
Consistency Selling
Weldon Long
How to Master the Art of Selling …. In Under 50 Minutes
Tom Hopkins