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Selling 101

What Every Successful Sales Professional Needs to Know
Summary:

The book distills the essentials of the sales process, providing readers with practical strategies and motivational insights to excel in selling. It covers foundational sales principles, effective communication techniques, and the importance of building trust and relationships with customers.

Key points:

1. Positive Attitude: Ziglar highlights the need for a positive outlook in sales, which aids in overcoming challenges and boosting sales.

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