The Psychology of Selling
Increase Your Sales Faster and Easier Than You Ever Thought Possible
by:
Brian Tracy
Summary:
The book provides strategies and techniques for improving sales skills, focusing on the mindset and psychological approaches that can lead to more effective selling. It covers topics such as building stronger customer relationships, setting goals, and overcoming common sales obstacles to increase performance and revenue.
Key points:
1. Law of Indirect Effort: Sales are often more successful through relationship building and understanding customer needs rather than hard selling.
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