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IBM

The Rise and Fall and Reinvention of a Global Icon
Summary:

The book chronicles the evolution of IBM from its inception through its periods of dominance and challenges, detailing its strategic decisions, technological innovations, and corporate culture. It also explores how IBM managed to reinvent itself in the face of changing markets and competition, maintaining relevance in the global tech industry.

Key points:

1. Origin and Growth: IBM started in 1911 as CTR and grew under Thomas J. Watson Sr. from 1914, becoming a top tech firm due to his leadership and focus on sales and customer service.

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