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The Inversion Factor

How to Thrive in the IoT Economy
in: Startups
Summary:

The book explores the transformative potential of the Internet of Things (IoT) in business, arguing that companies must invert their focus from products to customer experiences to succeed in the IoT economy. It provides insights into how organizations can leverage IoT technologies to innovate and create value, emphasizing the need for a fundamental shift in mindset and business strategy.

Key points:

1. Shift to Service Economy: Companies are moving from selling products to offering connected services and experiences. They need to see their products as platforms for services that focus on outcomes and experiences.

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