Summary:
The book examines the power of language within various cults and extremist groups, analyzing how charismatic leaders use words to manipulate and maintain control over their followers. It explores the linguistic techniques employed across a spectrum of organizations, from notorious cults to modern startups and social media platforms, revealing the commonalities in their communication strategies.
Key points:
1. Language Manipulation: Montell explores how language can be used to control and manipulate, creating a sense of community and influencing behavior.
Books similar to "Cultish":
The Cult of Trump
Steven Hassan
Speechless
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The Marketing of Evil
David Kupelian
Beyond Belief
Jenna Miscavige Hill|Lisa Pulitzer
Winning Minds
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Strongmen
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Troublemaker
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The Allure of Toxic Leaders
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Get Anyone to Do Anything
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Leaders
Stanley McChrystal|Jeff Eggers|Jay Mangone