The Human Element
Overcoming the Resistance That Awaits New Ideas
Summary:
The book explores the psychological forces that impede innovation and change, offering strategies to overcome resistance and foster acceptance of new ideas. It provides insights into human behavior and practical tools for entrepreneurs, leaders, and individuals to effectively introduce and implement their ideas in any context.
Key points:
1. Friction: Hindrances to new ideas, not just idea quality, but psychological barriers too. Reduce friction to help accept change.
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