Summary:
The book explores the psychological factors that influence how people perceive and respond to various risks, examining the disparities between expert assessments and public understanding. It delves into the implications of these perceptions for health, safety, and environmental policy, highlighting the importance of effective communication and trust in managing societal risks.
Key points:
1. Risk Perception Factors: Slovic says risk isn't just about stats; how we feel about risks, like how scary or unfamiliar they are, and if we can control them, matters too.
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