Hard Facts, Dangerous Half-Truths, and Total Nonsense
Profiting from Evidence-based Management
Summary:
The book challenges conventional business wisdom and management practices by advocating for evidence-based management, where decisions are guided by rigorous analysis and solid data rather than unproven assumptions and management fads. It provides readers with tools and examples to distinguish between sound business practices and myths, encouraging a more critical and informed approach to managing organizations.
Key points:
1. Use Evidence in Management:
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