Big Bang Disruption
Strategy in the Age of Devastating Innovation
Summary:
The book examines how technological innovations can disrupt markets almost instantaneously, rendering traditional business strategies obsolete. It provides insights into how companies can anticipate and adapt to the unpredictable nature of modern market disruptions through various strategies and case studies.
Key points:
1. Big Bang Disruption: A type of innovation that emerges suddenly and disrupts markets quickly, offering better and cheaper alternatives to existing products, and changing consumer expectations overnight.
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