The Image of Leadership
How leaders package themselves to stand out for the right reasons
by:
Sylvie di Giusto
Summary:
The book provides insights into how leaders can craft and manage their personal brand to make a lasting impression and influence others effectively. It offers practical advice on how to align one's external image with internal values and capabilities, ensuring that leaders present themselves authentically and memorably in professional settings.
Key points:
1. First Impressions: Leaders must be aware of their initial appearance and behavior, as these can greatly impact their perceived image.
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